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Details
Data mobile app built journey
Si Sowaddi Aing, Digital Analyst, Qantas
The social media mobile app was born out of a gap in the creator economy: influencers and content creators generate massive amounts of data across social media platforms, they lack the actionable insights needed to truly scale their brands and revenue. The idea was to democratize data, turning raw metrics into a guidance for growth.
From hypothesis and built it from the ground up—moving from a conceptual framework to an interactive prototype, and ultimately into a fully functioning production app.
Navigating the full product lifecycle meant managing everything from data pipeline integration to user experience design, ensuring the platform could ingest and simplify complex data sets in real time.
Turn it off: the value argument your adoption metrics can't make
Grant Case, Creator, AI Criticality Index
Every analytics team gets the same question at budget time: what is all this worth? Most answer with adoption and usage, the numbers that prove activity, and activity gets cut.
There is a second way to measure value: the subtraction test.
Turn off the AI, count the days until the work stops, and read it as a single 0-to-100% score. You will leave with a question to ask of your own system, and the start of a value argument that does not rest on contested ROI attribution. One test you can run before you're asked what it's worth.
What's this all about?
On the second Wednesday of every month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!
Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.