The Autumn of Marketing Measurement
Details
Join the Data Berlin community, the GetYourGuide team, guest speakers from HelloFresh for an evening of marketing measurement: Marketing Attribution, Incrementality, and MMM, and how they interplay. On top, the usual side of networking and inspiring conversations.
📑 Agenda:
6:00 PM - 6:30 PM - Registration and Networking
6:30 PM - 6:40 PM - Welcome and Keynote Talk: GetYourGuide’s Journey to Marketing Measurement
- Speaker: Ahmed Ben El Cadi, Marketing Analytics Manager @GetYourGuide
6:40 PM - 7:10 PM - Measurement Triangulation: How the Three Pillars Interplay and our Latest Solution to Data-Driven Attribution.
- Speaker: Sai Dinesh Dacharaju, Senior Product Manager - Marketing Science @HelloFresh
- Speaker: Navid Ghayazi, Senior Data Scientist @HelloFresh
7:10 PM - 7:20 PM - Break - Drinks
7:20 PM - 7:50 PM - Incrementality Unlocked: How to Measure What Really Moves the Needle
- Speakers: Kanykei Dordoeva and Nacho Rios, Senior Data Analysts, Marketing Analytics @ GetYourGuide
7:50 PM - 9:00 PM - Closing Remarks and Extended Networking with drinks 🍺 & Pizza🍕
About our host:
GetYourGuide is a leading global online marketplace for discovering and booking experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 12,000 cities, including tours from local experts, exclusive access to must-see attractions, and immersive bucket-list experiences through its Originals by GetYourGuide offering.
If you share our passion and would like to join our team, check out our open positions at [careers.getyourguide.com](https://www.getyourguide.careers/?utm_source=event&utm_medium=organic&utm_campaign=data+meetup)