Understanding Customer & Business Drivers

Part 2: Engage CX: Understand
Identifying business and customer drivers

Welcome to the Data Driven Customer Engagement Meetup!

Come join us for the first Meetup in the new Servian office at Australia Square. Mingle with like-minded individuals in the field, chill and enjoy a drink and nibbles on us, while checking out the stunning 360 degree view of Sydney!

We've got special guests from our partner Segment (https://segment.com/) Customer Data Platform coming to present on their solution to capturing customer activity from every touch-point, to better understand customer behaviours and activate audiences on multiple channels. They have a very cool demo in store! Don't miss it!

In Part 2 we will discuss the need to understand customer drivers and their influence on business outcomes, and present a set of reusable, modular and technology agnostic data and analytics artefacts which deliver insight into customer journeys, conversion attribution and become a primary input into feature engineering that is required for advanced customer intelligence.

This part of the series will introduce the core concepts and business value of understanding customers, then turn into a deep dive into technical designs that enable this value. The intended audience is broad, but perhaps are required to be more technically oriented. We’d love to see data engineers, data modellers, campaign analysts and data scientists - anyone who is responsible for delivering customer intelligence, insights and campaign performance reporting.

The remainder of the series expands on the next two foundations of the Engage CX framework, taking a deeper dive into the technology, people, data and processes that are required to deliver best-practice end-to-end customer engagement capability.

Part 3: Engage CX: Engage
Description: Executing engaging customer experiences
Date: Tuesday, 16 April 2019

Part 4: Engage CX: Optimise
Description: Delivering next best action and hyper-personalisation
Date: Tuesday, 14 May 2019

We look forward to seeing you - you won't want to miss this one!