Customer Insights & Engagement Strategy

Welcome to the Data Driven Customer Engagement Meetup!

These Meetups present a unique opportunity to gain knowledge through our experience and expertise in Customer Engagement, supported by guest presentations of client case studies and technology partner showcases. It’s also a chance to mingle with like-minded individuals in the field, chill and enjoy a drink and slice of pizza on us.

Part 3: Engage CX: Engage
Description: Execute Engaging Customer Experiences

In Part 2 we set the foundation to understand customer drivers and their influence on business outcomes - through customer activity, journeys and attribution.

In this part, Part 3, we will discuss leveraging customer analytics and insight to define data-driven customer engagement strategies and execute marketing automation - the right way. We'll be presenting a set of reusable, modular and technology agnostic data and analytics artefacts which drive advanced customer intelligence, and pave the way to the proper creation of contact strategies that seize every opportunity to engage with customers.

This part of the series will start by outlining how analytics leads to the identification of opportunity, followed by an overview of customer engagement strategy design that enables execution of engaging customer experiences through marketing automation.

The intended audience is a mix of technicians looking to leverage data and analytics to identify audiences and opportunities, to business managers looking to properly design customer engagement strategies.

We’d love to see data engineers, modellers and scientists, and campaign analysts, marketing managers, executives and directors join in - anyone who is responsible for contributing to the overarching customer engagement strategy.

The remainder of the series expands on the final foundation of the Engage CX framework, taking a deeper dive into the technology, people, data and processes that are required to deliver best-practice end-to-end customer engagement capability.

Part 4: Engage CX: Optimise
Description: Delivering next best action and hyper-personalisation
Planned Date: May 2019

We look forward to seeing you!