Empowering Financial Inclusion with BI: Kuda's Data-Driven Strategies for Growth

Business Intelligence (BI) plays a pivotal role in the success of neobanks like Kuda, driving data-informed decisions that fuel growth and promote financial inclusion in Africa. This talk will delve into the practical applications of BI at Kuda, showcasing how we harness data to understand customer behaviour, optimize operations, and develop products that cater to the unique needs of the African market.

Attendees will learn:

- The BI framework at Kuda: Gain insights into the tools, technologies, and processes used to collect, transform, and analyze data from various sources, including customer transactions, app interactions, and market trends.

- How BI drives product development: Discover how data-driven insights inform the creation of innovative financial products and services that address the specific needs and challenges faced by underbanked populations in Africa.

- Measuring the impact of BI on financial inclusion: Explore the key metrics and KPIs used to assess the effectiveness of BI initiatives in expanding access to financial services, improving customer engagement, and promoting financial literacy.

- The role of collaboration between BI and other teams: Understand how Kuda's BI team collaborates with stakeholders across the organization, including marketing, product management, and customer support, to create a cohesive data-driven culture.

This session is ideal for professionals interested in the practical applications of Business Intelligence in the fintech industry.

Attendees will gain valuable insights into leveraging BI to drive growth, innovation, and social impact in the rapidly evolving African market.