Strategic Optimization: Meeting Business Goals with Data Science

CZĘŚĆ 1.: Informacje na temat koła, realizowanych projektów. Plany na ten RA 2024/2025. Pytania i odpowiedzi.

CZĘŚĆ 2.: Prowadzący webinar: Arkadiusz Słowik (https://www.linkedin.com/in/arkadiuszslowik), Data Scientist, PAYBACK

WEBINAR: In this webinar, we’ll explore how strategic optimization drives business impact by balancing technical efficiency with practical business needs. Using real-world applications and case studies from PAYBACK’s mobile push notification project, we’ll dive into how Machine Learning (ML) and Operations Research (OR) work together to predict user engagement and optimize decision-making. We’ll cover the fundamentals of ORTools, discuss the challenges and solutions in scaling optimization, and demonstrate how data-driven strategies enhance customer experience, boost engagement, and deliver measurable revenue growth.