DSF Game On Warm-Up Event with dunnhumby!

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Top tech talks and masterclasses from the best in the industry. Every month, and completely free. The catch? There isn’t one. Just a monthly dose of epic content to power up your data passion!

Event details
📆 Date: Wednesday 15th May 2025
⏰ Time: 1:00 pm - 2:00 pm BST
💡 Topic: AI, Machine Learning and Optimization: The Key to Revolutionizing Personalization in the Competitive Retail Landscape
🗣️ Speakers: Vindhya Kapoor and Ramesh Kumar from dunnhumby

As shopper expectations evolve in an increasingly competitive retail landscape, traditional marketing strategies no longer suffice. The shift from segmented personalization to more advanced, AI-driven personalization has become essential. With rapidly changing consumer behaviour, our goal is to strike right balance between enhancing customer experience and drive business profitability by intelligently delivering offers to the right audience at the right time. This session will explore new data-driven, advanced approaches to handpick best offer pool for customers, focusing on how predictive modelling and optimization can maximize the effectiveness of personalized campaigns.

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