Competitor Response Planning Suite - Turning Threats into Strategic Advantage
Details
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Session details:
💡 Competitor Response Planning Suite - Turning Threats into Strategic Advantage
🗓️ Wednesday 26th November
⏰ 12:30 PM (GMT)
🗣️ Rajat Kumar, Applied Data Science Manager @ dunnhumby and Namish Kaushik, Senior Applied Data Scientist @ dunnhumby
In today’s hyper-competitive retail environment, the presence of a competitor store isn’t just a challenge - it’s a direct threat to customer loyalty, sales, and profitability. This session introduces the Competitor Response Planning (CRP) Suite, a pioneering solution that fuses geo-spatial intelligence with predictive modeling to help retailers proactively counter competitive impact.
Built on the theme of “Innovating with Data”, the CRP Suite is a three-pronged modeling framework designed to predict customer churn risk across New Competitor Advent, Existing Competitor Landscapes and Instore Media Optimization.
The session will showcase how the CRP Suite integrates retailer data with third-party sources to extract key variables—store DNA, customer behavior, and geo-location—and trains custom propensity models tailored to different competitor types. This enables targeted retention strategies that replace generic mass offers with personalized interventions.
Attendees will also explore how the CRP Suite has been productionized into the Voila dashboard, empowering non-technical users to self-serve insights, trigger models, and navigate competitive threats with ease. Whether you're a data scientist, marketer, or business strategist, this session will demonstrate how data innovation can transform competitive threats into strategic opportunities—driving measurable outcomes for retailers and delighting customers through personalization.
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Please note: Clicking “Attend” on Meetup does not register you for this summit. You must register via our website to receive your links.
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