What we’re about

DUG was formed in 1998 to help a group of commercial analysts across senior consumer brands to share common interests and identify opportunities to collaborate together.

Since then they have developed a legacy of successful collaboration with both government and academia. During the last 20 years, DUG has helped enable access to new datasets and the exploration of new techniques within a commercial context.

It continues to build upon this heritage, as new developments are uncovered.