Meet 8: Marketing Analytics Hackathon

After success of the "Data Science Hackathon (https://www.meetup.com/DataMeet-Mumbai/events/222201273/)" that was co-hosted with Zone Startups and a BFSI company, we are now co-organising another hackathon along with a corporate and Zone Startups.

PLEASE NOTE, YOU HAVE TO RSVP AT THIS LINK (https://docs.google.com/forms/d/1HITWddChPDv7F5t3z47mzn5YlsQIX2QEHIR39yv_4VE/viewform?c=0&w=1)TO PARTICIPATE

Problem statements are as follows. Also, a workshop will be hosted prior to the hackathon.

When:

Wed, 15th July: Webinar session

Fri, 17th July: Workshop

Weekend 18th& 19th July: Hackathon

Prizes - INR 100,000 and INR 50,000 each.

Problem Statement #1

Social Media identity mapping - identifying internal customers on social media (facebook / linkedin / twitter) for enriching customer profile through life stage / life event information like anniversaries / engagements / marriages / job change / city change / child birth / new asset purchase etc. There are 2 distinct stages in this - mapping the social media identity and tracking the identified profile for significant life events. The success metric will be the % right match and incidences of significant events captured from their social media profile

Problem Statement #2

Propensity model development –the client has a couple of use cases where they have not been able to get 80% response capture in top 3 deciles / >3X lift in the top decile - inspite of several iterations. The expectation here would be identification of any new technique / algorithm (apart from logistic regression), which can help get the desired model performance.

Contact Person: Ankur Khera (08860611220)

Rules:

• Maximum expected participation is 8-10 team per problem statement. Each team can have between 4-5 team members

• Teams have to register over attached google form -

https://docs.google.com/forms/d/1HITWddChPDv7F5t3z47mzn5YlsQIX2QEHIR39yv_4VE/viewform?c=0&w=1

Teams can participate for both problem statements

Teams will be evaluated on the basis of new insights that are relevant and executable from a business standpoint.