DAW July 17 - AI and product analytics

Product analytics is about understanding user engagement with a product. It involves answering questions such as who is using the product, how they use it, what they find valuable, and how new features might be received. AI, particularly machine learning (ML), can play an important role in addressing these questions, especially when dealing with large datasets, numerous features, and diverse users.
In this talk, Ahmad will discuss various ML models and how to choose the right model for specific challenges. He will also explore the potential of Generative AI (GenAI) in helping analysts lead better product decisions. The presentation will include real examples from REA Group and Ahmad’s start-up, showcasing practical solutions to real-world problems.

Ahmad Fotovat is a Melbourne-based product and analytics enthusiast. He led the consumer product analytics team at REA Group, helping product teams understand user behaviour and translate that into strategic and product decisions. Prior to this, he co-founded Iran’s leading online real estate agency, transforming it into a market leader with innovative AI-driven solutions. Ahmad’s expertise lies in identifying how data insights and products can have an impact.