Turning Ads into Code: A Look at Technology in Advertising

In this talk, we'll look at what it takes to convert highly visual, creative content, such as an advertizement, into code. Using front end web technologies (HTML, CSS, etc), we'll look at how to break intricate graphics down into components that will make your code clear and readable.

Advertising is not an industry that traditionally comes to mind when you think about software development, but as advertising moves towards digital mediums, the demand for developers with these skills is continually increasing.
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Tessa Ann Taylor is the founder of Co (http://coapp.co), a messaging app that bring all your personal messages together in one place. She is also a freelance software developer, specializing in advertising technology.

Previously, Tessa worked as a Ruby on Rails developer at Affinity Labs, a subsidiary of Monster Worldwide.

Twitter:
@c0d3rgirl