State of the Screen: How to Reach and Engage Today’s Video-First Consumers

Video consumption is evolving faster than ever, changing the way audiences engage with content across platforms. As a marketer, are you keeping up?

In this session, Kaitie Conway, Director of Cross Platform Sales at Telemundo/NBCUniversal/Peacock, will break down the latest video consumption trends and what they mean for your marketing strategy. You'll walk away with actionable insights on how to navigate shifting consumer behavior, optimize your video marketing efforts, and maximize reach, engagement, and ROI in an increasingly fragmented media landscape.

What You’ll Learn:

• Where and how consumers are watching video today—and what’s next
• The biggest challenges and opportunities in the evolving video ecosystem
• How to craft a strategy that reaches the right audience, on the right platform, at the right time

If video is part of your marketing mix (or if you want it to be), this session will equip you with the knowledge and strategies to stay ahead.