The AI Workflow That’ll Help Fix the Gaps in Your Funnel

Leads come in, but they don’t move.
Prospects engage, but they don’t convert.
Customers join, but they don’t stay.
And most teams are guessing where the breakdown actually is.

At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements.

You’ll learn how to:

• Map your real customer journey
• Identify friction points across your lead funnel
• Use AI to analyze messy marketing data in a structured way.

Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance.

This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.