Prospecting: A Unique Strategy for B2B Sales Professionals

The greatest challenge in business is getting more sales. But If you're in sales, it's figuring out who to talk to for a sales meeting.

Efficiency Matters. It's not the HUSTLE...

The routine hustle is too much for one person:
• Making calls, setting appointments
• Doing presentations
• Getting decision makers into-the-loop
• Getting contracts signed

Doing everything on your own doesn’t work. Before the Internet, I would spend hours going door-to-door in an apartment complex just to reach my ideal customer.

Did you know you could knock on 450 doors in a four hour period if no one answered the door? Imagine how nerve wrecking that is for someone on a commission-only sales plan.

The shift from doors-to-phone-to-digital prospecting means you have to spend your time managing a lot of information. With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it.

Google uses algorithms to sort through hundreds of billions of web pages within a fraction of a second. I heard the average reading speed of most adults is around 200 to 250 words per minute.

You need a strategy to manage all the tools you cobble together just to get the job done. Look, the skills involved in finding a lead don’t apply to closing a deal.

Join us and learn about the 5, 4, 3, 2, 1 strategy for sales prospecting.

Metro Stop: Dupont Circle

AGENDA

• 6:30- 6:45 pm – Networking/Reception (Refreshments)

• 6:45- 7:45 pm - Talk and Q&A (win prizes)

• 7:45 – 8:00 pm - Networking