Scaling Your Startup: Key Go-To-Market Strategies

Launching is just the beginning—scaling is the real test. In this session, scaling expert Mark Phinick will break down how to identify your ICP, craft a winning value prop, and choose the right growth strategy—PLG, outbound, or channel partnerships, and many more. Learn how to design repeatable growth engines, align sales & marketing, and avoid common scaling traps. You'll leave with frameworks, case studies, and a roadmap to move from traction to sustainable scale. Ideal for founders, operators, and growth leaders.

❯ What You'll Learn:

• Proven Growth and GTM strategies from startup growth experts.
• How to turn traction into repeatable growth.
• Scaling tactics that attract customers and investors.

❯ Featured Speaker:

• Mark Phinick - Enterprise SaaS Coach at Let's Make It Rain - Enterprise SaaS deal coach who helps AI and SaaS startups convert stalled enterprise sales into scalable wins. With a career that includes leadership roles at IBM and HCL, Mark has contributed to 10 successful exits and driven consistent double-digit growth. His “Deal Coaching as a Service” empowers founders and AEs to navigate complex buying cycles, craft value-based proposals, and speak the language of the C-suite—accelerating revenue and increasing deal value.

• Guc Ozenci - Managing Director at Founder Institute Washington DC & Managing Partner at Connect-OP - Seasoned entrepreneur, technology professional and thriving leader with strong people skills and proven track record in connecting business needs with technology and innovation. Extensive consultative sales experience at global vendors. Co-founded a SaaS startup, raised two rounds of VC funding and recently exited by acquisition. Angel investor and advisor to multiple early stage ventures with 7x,3x and 2x markups. Mentor to social entrepreneurs, sponsor to social impact organizations.

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❯❯ This is a live, interactive online event, so be sure to RSVP at https://fi.co/e/378105/meetup to receive the Zoom URL to join us live!