Getting Your First Sale to Recurring Revenue with Lean Sales Tactics
Details
How do you generate your first $10K of sales, your first $100K of sales, your first $1M in sales -- and beyond?
This meetup will focus on the specific tactics you can use through lean business development and sales to generate recurring revenue for your startup, and build that hockey stick growth!
AGENDA
6:30 pm - 7:00 pm - Networking + Food
7:00 pm - 8:30 pm - Programming
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Ben Hastings (http://twitter.com/performyard), Founder and CEO of PerformYard (https://performyard.com/) will talk about:
• How do you get your first deals and bootstrap sales with little budget and no sales team?
• What should your first "sales hire" look like for a lean entrepreneur?
• Which sales tools/processes should you be using from the start?
• When should you "step on the gas" and scale sales/marketing?
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Ben Hastings is the CEO of PerformYard and is an entrepreneur with over a decade of success working at high growth companies and startups. He has developed and implemented the marketing, sales, and product strategies at numerous software and consulting firms in Washington DC. Ben is a native of DC and in addition to running a funded startup he has 3 kids under 6 years old.
Melinda Wittstock (http://twitter.com/Newsitnews), Founder of Verifeed (http://verifeed.com), will talk about:
• creating powerful 'win-wins' that create growing value and recurring revenue.
• A 'lean' evangelist, she will focus on how to drive revenue with a consultative sales process before your product or platform is a 'completed thought'
• 'fail' moments, pivots and successes as she found product-market fit and grew revenue for her startups.
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Melinda Wittstock is a serial entrepreneur, social media and big data expert, and an award-winning content creator. She is the founder and CEO of Verifeed, the predictive social analytics company providing actionable business intelligence mined, filtered and parsed from social conversations. Consumer brands, businesses (startups and F500 alike), associations and advocacy groups Melinda is uniquely replicating with patent-pending algorithms and 'secret sauce' processes what she did with 'shoe-leather' as an investigative journalist on the Times of London, BBC, CNBC and elsewhere to be first, right and predictive: She always wants to know where the 'story' is going next, who's influencing outcomes, and why. Melinda's grandmother was the first to call her "disruptive" at age 5 when she earned her first $100 with door-to-door sales. Melinda is the former CEO founder of Capitol News Connection, the award-winning news agency that 'localized' Congressional reporting for radio, TV, newspapers and websites, and NewsiT, the mobile crowd-sourcing and collaboration platform. She is also a startup coach and mentor, now adding the Las Vegas Downtown Project startups. An alumnae of Springboard Venture Forum, she is also co-authoring a book about female entrepreneurship. She has two great kids and a golden retriever.
Allen Gannett (http://twitter.com/Allen), Founder/Chief Maven of TrackMaven (http://trackmaven.com), will discuss:
• How to Structure your Sales Process
• How to Build an Inside Sales Machine (People, Process, and Technology)
• How TrackMaven Got It's First Sale
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Allen Gannett is the Chief Maven and Founder of TrackMaven, a platform that lets marketers track, and benchmark against, their competitors’ digital marketing. With clients including Marketo, Martha Stewart Living Omnimedia, the NBA, and more, TrackMaven helps the world’s best marketers be proactive. He also serves as a General Partner at Acceleprise Ventures, where he invests in early-stage SaaS companies. Previously he was CEO of Splash Networks. Obsessed with Pumpkin Pie and Corgis, Allen lives in Washington, DC and once was a very pitiful runner-up on Wheel of Fortune.
RSVPs are open!
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MANY THANKS TO OUR SPONSORS
Huge gratitude to Pillsbury Law, our long-time headliner sponsor.
As Pillsbury’s largest office with close to 200 lawyers, our Washington, DC office has attorneys representing global clients in each of our core practices and core client sectors in energy, technology, finance and real estate. Visit us at http://www.pillsburylaw.com/washington-dc , and meet our startup attorneys at the next event.
Also big thanks to our additional sponsor, SourcePad:
SourcePad - We build ideas. Since 2008, we've helped 100 startups, small businesses, and venture backed companies turn their ideas into Web sites and mobile apps. Contact us today at info@sourcepad.com or visit us at www.sourcepad.com (http://www.sourcepad.com/)
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FIND US
Twitter: #leandc
New Facebook Group:
https://www.facebook.com/groups/leandc/
Call for Speakers:
https://docs.google.com/forms/d/1nvOgqDV-VA8AZFAWma8pWTSEqKbq0LFg5Qb4SSJf1Nc/viewform