The Different Stages of Lean: How to Adjust Your Strategy as You Grow
Details
Lean decision making in a customer discovery or MVP phase is different from when your company has significant user adoption and is generating massive revenue.
This meetup will look at the different stages of lean, and what happens when your startup grows up.
AGENDA
6:30 pm - 7:00 pm - Networking + Food
7:00 pm - 8:30 pm - Programming
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Shavanna Miller (http://twitter.com/shavannam), Co-Founder & CEO of Bloompop (https://www.bloompop.com/) will talk about:
From big to small:
• Adjusting your paid marketing strategy to match your budget
• Trading on your personal brand vs your company's brand
• Time vs money --> adjusting your testing strategy to match resource scarcity
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Shavanna Miller is a Washington, DC area native and the Co-Founder & CEO of floral industry startup Bloompop. Previously, she led the consumer digital sales and marketing team at Rosetta Stone. She started her career in the tech world at Meetup.com, after receiving a BA from Columbia University and an MSc from the London School of Economics. She has been interviewed on MSNBC, PBS, Bloomberg, ABC news, the Washington Business Journal, and many local news outlets for her work on Bloompop and various digital projects.
Dave Jeyes (http://twitter.com/dave_jeyes), Product Manager & UX Researcher at AddThis (http://www.addthis.com/) will talk about:
• How To Stay Lean When You're Big - more customers, more data points, more potential directions for what to build next
• Why you should have a maniacal focus on your users or risk getting lost.
• How AddThis has built lean feedback loops into their processes and how it's moved them towards innovation at scale
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Dave is the Product Manager & UX Researcher for AddThis publisher tools that are used by over 14 million websites worldwide. Before that, he led the User Experience practice at Freddie Mac and worked as an Analyst at AOL. He has a Bachelors in Business and is working on his Masters in Human Factors at George Mason University. Recently, he helped to launch AddThis Pro premium tools from publishers.
Jason Nellis (http://twitter.com/jasonnellis), Founder of Overachiever Media (http://www.overachievermedia.com/), will talk about:
• How one year of business has helped revise his ideal client - several times
• How working at Hulu taught him to simplify, simplify, simplify
• How lean methods are helping him change his company’s mission and better understand the market place
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Jason Nellis has been, in no particular order: a professional actor, Communications Lead at Fosterly, a digital distribution associate at PBS, and a content manager at Hulu. (He has a problem doing just one thing at any given time.) Currently, he is the Founder of Overachiever Media, a DC-based content marketing and media production firm with clients that include local area businesses and non-profits. He is a rare 3rd generation Washingtonian, and is always looking for a good joke and a great book.
Phillipe Chetrit (http://twitter.com/pxchetrit), Senior Director of Growth at Social Radar (http://socialradar.com/), will talk about:
• Growth is an approach not a gimmick
• Growth starts with your company culture and is manifested through your product
• There are 3 stages to growth -> Acquisition, Engagement and Retention
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I am addicted to building and my favorite flavor is startups. I began my career in the film industry as a writer/director in NYC. I soon saw an opportunity in representing freelance artists in NY and opened a small media development firm. After running this company for 5 years and experiencing 4 fold growth, I decided to pursue an MBA at Babson College because of its entrepreneurial reputation. After graduation, I became CEO of Affinity Lab, a collaborative space for entrepreneurs. In 2 years, we doubled the size of the Lab and tripled its member base. The entrepreneurial bug bit again and I left the Lab to start a technology company. Tixelated, an event ticketing platform for small events had great traction in the DC college market but was eventually closed 2 short years after launch. In 2013, I joined the team at SocialRadar as the Senior Director of Growth. We are building a revolutionary app that shows you the people around you and how you are connected. It is now available on iOS and Android
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MANY THANKS TO OUR SPONSORS
Huge gratitude to Pillsbury Law, our long-time headliner sponsor.
As Pillsbury’s largest office with close to 200 lawyers, our Washington, DC office has attorneys representing global clients in each of our core practices and core client sectors in energy, technology, finance and real estate. Visit us at http://www.pillsburylaw.com/washington-dc , and meet our startup attorneys at the next event.
Also big thanks to our additional sponsor, SourcePad:
SourcePad - We build ideas. Since 2008, we've helped 100 startups, small businesses, and venture backed companies turn their ideas into Web sites and mobile apps. Contact us today at info@sourcepad.com or visit us at www.sourcepad.com (http://www.sourcepad.com/)
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FIND US
Twitter: #leandc
New Facebook Group:
https://www.facebook.com/groups/leandc/
Call for Speakers:
https://docs.google.com/forms/d/1nvOgqDV-VA8AZFAWma8pWTSEqKbq0LFg5Qb4SSJf1Nc/viewform