If you're like me, at some point you've had a great user insight or design concept that a client or stakeholder didn't buy into. This talk is about how to avoid that heartbreak. It’s about generating and spreading ideas that stay with your audiences.
As UX pros, whether designing or analyzing, ideas are at our core. We spend years learning how to shape ideas into assets - reporting user insights, designing prototypes, and scoping interactions. But we spend woefully little time learning to communicate this stuff to its full potential. I’ve learned the hard way that often ideas aren’t enough. The kind of work that gets us to user findings, designs and product specs isn’t the same as what gets people to pay attention, remember it, believe it and care.
At this talk, you’ll learn simple communication methods to get people stuck on your ideas.
