Cognitive Bias: The Good, The Bad, and The Ugly

In this talk we'll learn about cognitive biases, what they are, how they affect our users and ourselves, and practical ways to keep these biases helpful and not harmful.

FEATURED SPEAKER

Jaime Ventura
UX/UI Designer
U.Group

As a user experience (UX) and user interface (UI) design professional, Jaime Ventura is an expert in implementing government procedures and requirements to digital platforms. He has done extensive work for the Department of Defense, working to redesign existing government platforms as well as develop new ones.

Before joining the Digital Experience Team at U.Group, Jaime worked as an accountant for a large petroleum marketing firm. In prior roles as a UX design professional, Jaime has worked with various startups and private sector companies, helping to modernize web pages and platforms, gather a better understanding of their core users, help improve marketing strategies, and identify areas of opportunity for e-commerce.

Jaime holds a certificate in User Experience Design from General Assembly’s Immersive Program.