3. AI in Marketing Meet-Up Bern

Das 3. "AI in Marketing" Meet-Up in BERN steht fest!

Ich freue mich, euch alle am Donnerstag den 6. Juni im INNOSpace in Bern Wabern begrüssen zu dürfen.
(in English: I am happy to announce our second AI in Marketing Meet-Up in Bern. We will meet on the 6th of June at INNOSpace in Bern Wabern.)

Agenda:

18:00_ Ankommen/ Arrival

18:15_ Chatbots usability - Dos and dont's
More than twenty-five years ago the first web pages popped up in the internet. It was rather technical the process to deploy a web site. Topics like usability and user experience did not get a lot of attention. This changed a lot. Nowadays is all about user-centered design.
With chatbots the history repeats itself. The first chatbots were created by programmers, who were fascinated by the technical possibilities. But how can we develop user-friendly chatbots? I will take a look at some existing swiss bots and show smart and less clever practices.
(Christoph Süess, Owner and Software Engineer of Paixon)

18:45_
How can you predict the success of your next marketing campaign?
The success of your Marketing Campaigns significantly impacts the overall marketing success. By using AI to forecast the results of your Marketing Campaigns, you could make better data-driven decisions and take timely actions. In this talk, Marco will share how you can start predicting your campaigns, what methods are available today, what pitfalls you need to know and what first steps are needed to apply AI to your campaigns.
(Manuel Dietrich, Co-Founder & CEO of nexoya)

Ab 19:30 Apero und Networking

Ich freue mich auf euch und vergesst nicht Freunde und weitere Marketing und AI Interessierte einzuladen!
(Looking forward to see you and your colleagues)

Und hier noch die Details:

WHO: Alle, die sich für (digital) Marketing und/oder AI interessieren oder sogar in dem Bereich arbeiten
(Everyone who is interested in AI, Marketing, or IT)

WANN: 6th of June 2019

WO: INNOSpace Gurtenbrauerei 31, 3084 Wabern bei Bern

Bis bald

Eure Sophie