AI in Marketing Meet-Up Zürich No.5

Details

Our 5th Zürich- Meet-Up will be on the 7th of Febuary in the IFJ Start-Up Space in Zürich Schlieren. Looking forward to see you alle there.

Here is the agenda:

18:30_Arrival

18:45_ How can you predict the success of your next marketing campaign?
The success of your Marketing Campaigns significantly impacts the overall marketing success. By using AI to forecast the results of your Marketing Campaigns, you could make better data-driven decisions and take timely actions. In this talk, Marco will share how you can start predicting your campaigns, what methods are available today, what pitfalls you need to know and what first steps are needed to apply AI to your campaigns.
(Marco Hochstrasser, Co-Founder & CTO of nexoya)

19:15_ Chatbots usability - Dos and don'ts
More than twenty-five years ago the first web pages popped up in the internet. It was rather technical the process to deploy a web site. Topics like usability and user experience did not get a lot of attention. This changed a lot. Nowadays is all about user-centered design.
With chatbots the history repeats itself. The first chatbots were created by programmers, who were fascinated by the technical possibilities. But how can we develop user-friendly chatbots? I will take a look at some existing swiss bots and show smart and less clever practices.
(Christoph Süess, Owner and Software Engineer of Paixon)

Ab 20:00 Networking und Apero

Meet-Up will be in english!

See you soon!
Sophie