Internationalisation: E-Commerce Edition

We are excited to kick off our meetup series at Wayfair’s German HQ to discuss the internationalisation of e-commerce companies. Wayfair is an e-commerce company for home goods from the US, listed as a Fortune 500 company the first time this year. Alessio, Senior Manager at Wayfair, will speak about the business model, how to get prepared and what the current internationalisation set-up looks like.

After this, we will talk about internationalisation in e-commerce with an expert. Nina, founder of Expandise, will shed some light on tips, tricks and pitfalls and we will have time for questions.

Agenda:
19.00 Get a drink
19.30 Welcome and introduction
19.35 Internationalisation at Wayfair
19.55 How to internationalise in e-commerce: tips, tricks and pitfalls
20.15 Networking

Join us on July 16th at 7 pm at Wayfair
Karl-Liebknecht-Str. 29
10178 Berlin.

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Moderator:

Karry Schwettmann
Karry is co-founder of Expansion.eco, specialized on purpose driven companies to expand into new markets. With a professional background in consumer market research and business development, Karry helps to validate new target markets as the first step in the expansion process.

Speakers:

Alessio Tixi
From trade operations in Asia to tech start&grow-ups across Europe, Alessio has spent the last 15 years helping organizations grow internationally. He is now working at Wayfair where he is helping prepare and execute the launch of the Italian market.

Nina Ann Walters
Nina is the founder and Managing Director of Expandise, helping digital companies to develop their international strategy and launch new markets. Before launching her own business, Nina managed international markets for various Berlin-based startups.