How to Build a Demand Generation Budget for FY2021

The end of the year is a very busy time for directors and VP of demand generation: we are tasked with creating a comprehensive plan to support the revenue and pipeline goals agreed with the sales and executive teams.

In this webinar we'll discuss the different steps required to build the campaign budget for the next fiscal year based on your FY2021 goals:

1. Analyze your funnel metrics (top-of-the-funnel volume, MQLs, SQLs, conversion rates, win rate)
2. Analyze CAC and other costs down the funnel (cost per opportunity, cost per meeting, cost per lead)
3. Review ROI for each channel/campaign
4. Review systems, platforms, and necessary headcount
5. Calculate the top-down budget and allocate it to the different channels and programs