This month's book: Blue Ocean Strategy

Come ready to discuss the first 4 chapters of Blue Ocean Strategy. You can find a copy here.

Most businesses compete by trying to win market share in crowded spaces. This is what the authors of Blue Ocean Strategy call the “red ocean”—bloody with competition, pricing wars, and diminishing returns. But what if you could play a different game altogether?

Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne, challenges the traditional thinking that success comes from beating the competition. Instead, it introduces a new approach: create your own market space—what they call a “blue ocean”—where you make competition irrelevant.