Nailing Your 2020 Demand Strategy

As the season turns to Autumn and companies start planning for 2020, the talk of an economic slowdown is in the air. In times like this, effective demand generation strategies become even more critical if companies are to hit their bookings and revenue targets next year. In this interactive workshop, Chief Outsiders CMO Mike Donaldson and Thomas Young of Intuitive Websites will describe eight techniques leading B2B companies are using to optimize their demand generation strategies. In this workshop, you will learn:

• Key strategic questions you must be able to answer about your company, market, customers, and offerings
• The three main styles of demand generation and how to determine which is right for your company
• How ‘demand-type’ impacts not only demand generation strategies but also how your sales force is organized and what it does
• Why talk of ‘the funnel is dead’ is WRONG and why managing the sales funnel is more important than ever
• How demand generation programs can drive renewals, upsells and cross-sells among your existing customers

SPEAKERS:
Mike Donaldson has a 20+ year track record of executive management and marketing success in Silicon Valley and Denver.

Tom Young is the CEO of Intuitive Websites and has worked with business owners for over 20 years to improve their digital marketing efforts.