Readin' Vegans--"In Search of the Wild Tofurky"

For our July 26 online book club, we'll discuss IN SEARCH OF THE WILD TOFURKY: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool, by Seth Tibbott (Diversion Books, 2020). You need not have attended a previous discussion to join us for this one. We'll discuss the book until about 8:30, followed by open conversation.

The Zoom link to the discussion is posted on the right, visible to those who RSVP. PLEASE NOTE: THIS LINK DISAPPEARS AT THE MEETUP START TIME, THAT IS, 7:00 PM. We'll be available from 6:50 on to help anyone who might need extra time to connect.
You will need a computer, laptop, smartphone or other device with internet access. It's pretty easy; if you're curious, check out https://zoom.us/.
If you can't get on, call us at 303-300-2368.
We hope to "see" you there!

If you'd like to read ahead:
Aug. 23 -- Inheritance, by Dani Shapiro
Sept. 27 -- The Elephant Whisperer, by Lawrence Anthony
Oct. 25 -- The Vanishing Half, by Brit Bennett (fiction)
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In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.

Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse -- never one to chase the money or try to fit in. Instead, he built a business that fit him.

Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.
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“Seth's epic journey from his treehouse to flying high with Tofurky is one of the most inspirational in the history of the natural food movement. This book isn't about how an old hippie achieved success, but about a man who lived his truth and maintained his humility throughout his own evolution, and thereby touched lives across multiple continents, including mine.” ―Miyoko Schinner, CEO, Miyoko’s Kitchen

"Seth Tibbott is an American Original. His story is so outlandish, so unbelievable . . . you'd think it was fiction. A man, a treehouse, a tempeh factory in an abandoned elementary school in the middle of nowhere, and eventually a tofu turkey! And somehow, through it all, he managed to build a hugely successful company and become one of the most important evangelists in the natural foods movement that took off in the United States in the early 1990s."―Guy Raz, Host and Cocreator of NPR's How I Built This, the TED Radio Hour, and Wow in the World

“Putting down roots nearly 40 years ago, Tofurky continues to pave the way for a plant-powered future with its delicious vegan products, including its famous holiday roast, now sprouting up worldwide. This compassionate company’s innovation is evidenced not only in its nourishing foods, but also in its eco-friendly production facility, and in the way it leads by example with a commitment to social justice values, pro-actively supporting equality and kindness for all.” ―Erica Meier, founder, Compassion Over Killing

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