Transforming Customer Experience Insights

The John Deere Experience Customer Survey team and John Deere Financial Customer Experience team will be talking about the process of upgrading text-based analytics tools with the use of Generative AI. These teams work with large amounts of data to enhance the voice of the customer to the whole John Deere Enterprise. In this presentation the John Deere team will talk about:

• The history of text analytics on customer experience programs at John Deere
• The project implementation process for generative AI in their programs
• The benefits the teams are seeing from the text analytics upgrades