A Talk by Bina Nayak on the 'Role of Graphic Design in Society'

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Role of Graphic Design in Society

Graphic design and designers, rarely get their due - particularly in Goa. Most people, and clients in particular (and not just in Goa) do not understand Graphic Design - they equate it with DTP design - which proliferates all over the country. The fact that a lot of design theory, conceptualisation and research goes into a design, is ignored. Most graphic designers cannot compete with the low rates charged by DTP operators in Xerox and Flex printing shops. In this scenario, what is a designer, who decides to work independently, supposed to do?

She will talk about how she managed to overcome this issue, in Goa and in Mumbai.

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About Bina Nayak

Bina is an independent Graphic Designer and Communication specialist with a BFA (Applied Art) from Sir JJ School of Art, Bombay, with 25+ yrs in the Advertising & Media Industry. She has worked with various agencies such as Speer Communications, DDB Mudra, Chaitra Leo Burnett, Ogilvy (All in Bombay, Mudra in Bombay & Madras). She is a Goan who was brought up in Bombay, currently living and working at any of these 3 places - Mumbai-Pune-Goa, at any given time. She designs and writes copy, and works independently on Films and Radio.

In 2003, she moved to Goa, living and working here till 2009. She was the in-house designer for Goa Tourism Development Corporation and worked as a freelance designer for several local clients and agencies.

She was the Head of Design at the Walt Disney Company (India) Ltd. from 2010 – 2012 and now works as a Creative Consultant to their various Lines of Businesses, like, Disney Consumer Products, Disney HR, Disney Outreach, Digital, Disney Brand Alliances.

She also consults as a Creative Director at Slipdisc.in, Crossroads Advertising, Adsource Advertising & ThinkBig Advertising & ThinkBig Design Studio- all agencies in Goa and holds the position of the main designer for Goa, 1556- an alternative publishing firm based in Goa.

She has been the recipient of awards such as a Clio, and was a finalist at LIA and Cannes.

She no longer confines herself to an office space and prefers to work from anywhere. Apart from Advertising and Graphic Design- she paints, illustrates, sculpts in papier machie and writes. She enjoys writing and illustrating for Graphic novels and see herself moving in this direction.

View her work at: www.binanayak.com (http://www.binanayak.com/), www.paperbakerie.com (http://www.paperbakerie.com/)