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Strategic Design framework to navigate complex ecosystems

Photo of
Hosted By
Kevin R. and 2 others
Strategic Design framework to navigate complex ecosystems


Join us for this webinar on the beta version of a new framework to navigate complex environments.

​The framework uses metaphors which interconnect and help draw a map of realities & possibilities, and highlight relationships to foster new narratives.

​This is a tool to help organisations do either diagnosis or prospective work about a current situation and/or a potential challenge/problem. The aim is to enable organisations to find direction, develop a portfolio of strategies, or simply make better decisions.

​It is built around 4 main concepts:

  1. Oceans – The type of environment(s) the organisation is navigating in (eg. market);
  2. Archetypes – The type of organisational behaviours and related heuristics;
  3. Landscape – The type of contextual structures that exist within/around the organisation and provide capabilities and constraints;
  4. Monsters – The type of challenges and obstacles.

​Expected outcomes:

  • ​better understand a current situation;
  • ​better understand a potential challenge/problem;
  • ​figure out a direction;
  • ​create strategies;
  • ​make better decisions.

## ​A hands-on webinar format

​This webinar is made of three parts:

  1. Talk: a presentation of the structure of the framework and how to use it in your practice;
  2. Workshop: hands-on time with the framework;
  3. Q&A: ask your questions to the creators of the framework and share your feedback.

## ​The speakers and creators of the framework

​This event is hosted by Swiss Designer, Kevin Richard with the lovely participation of Daiana Zavate and Krasi Bozhinkova as co-hosts. Daniele Catalanotto will introduce the Swiss Service Design Network Chapter.

About Kevin Richard
Founder of the Design & Critical Thinking community and Customer Experience Manager in the Swiss Health Insurance industry.

About Daiana Zavate
Design Lead at Owtcome, Netherlands.

About Krasi Bozhinkova
Strategic Designer at Owtcome, Netherlands.

## ​Partner organisations

​This event is made possible through the collaboration of members from multiple design and innovation communities around the world:

  1. Swiss Service Design Network (SDN) Chapter
  2. Owtcome
  3. Design & Critical Thinking
Design & Critical Thinking
Design & Critical Thinking
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