Designing nudges that change behavior

WORKSHOP DESCRIPTION

In this interactive workshop, we will be diving into why people don’t behave rationally and learning practical techniques for designing “nudges” that move people toward desired behaviors. This is the third event in our series on behavior change, and we are thrilled to have behavior change expert Nikki Pfarr with us to lead the evening.

As designers and healthcare practitioners, we can take advantage of findings from fields like behavioral economics and cognitive psychology to become more mindful about exactly how we’re influencing people through our designs. Insights from these fields can help us better understand why people behave the way they do, design more effective products and services that positively influence behavior, and make more informed predictions about how our designs will ultimately impact people when we let them loose in the real world.

ABOUT THE FACILITATOR

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Nikki Pfarr is a design researcher and strategist who specializes in helping teams combine design thinking with insights from behavioral science to identify new opportunities for product and service innovation. She’s supported innovation centers in companies like Google, Samsung, Group Health, Microsoft, and T-Mobile, with an emphasis on products related to education, healthcare, and productivity. For the past seven years, Nikki has explored the intersection of behavioral economics and design, helping organizations develop products and services that encourage positive behavior change.

ABOUT OUR SPONSOR

Artefact is an award-winning digital experience innovation company. Headquartered in Seattle, Artefact uses human-centered design to solve complex problems and create timeless experiences for leading organizations worldwide. Behavior change for positive outcomes is at the core of the company’s healthcare initiatives, which include projects with Seattle Children’s, Kaiser Permanente Washington (formerly Group Health) and PATH, as well as concepts like Dialog and Chronicle. Learn more at Artefactgroup.com