Talk with Google Design Lead Gabe Ferreira: AI and the creative process
Details
We’re excited to welcome a new speaker to our next Design Talk: Gabe Ferreira, Design Lead at Google.
In his talk, Gabe will talk about AI and the creative process.
AI represents the most disruptive moment the creative industry has seen since the popularization of the internet.
Processes, expectations, output, and possibilities have changed (and will continue to change) quickly and dramatically; for the worse when AI is used carelessly, potentially for the better when applied thoughtfully.
Organized in 6-10 (short) chapters and 2 (even shorter) intermissions, the talk will go over tools, projects, observations and predictions that inform, prepare, and provoke.
Here is a preview of what you can expect:
- How we’re using GenAI at Google (examples from real world projects)
- When is it ok to use GenAI in your creative projects? (with examples)
- Good and Bad GenAI ads I’ve seen, and why … and how certain brands are reacting/pushing back.
- 2 paths forward as a creative (many jobs will be lost, some new ones will surface)
- Artists exploring GenAI as a new medium
After the talk, we’ll hang out and enjoy some drinks and snacks!
🗓️ January 21st, 7 PM
📍 Barcelona (location tbd)
🎟️ Free
Anyone taking part in the event agrees that the organizer accepts no liability. By participating in the event, you also agree to videos and pictures being taken for later publication online.
See you soon, designer friends! 🫶