Design Talk: Fast 60, Coherent 40: Design in the AI Era
Details
AI has made it easier to move fast, but not easier to know what matters.
As design teams adopt AI into their workflows, the challenge is no longer just output. It is coherence: knowing what to automate, how to measure value and how to lead people through a shift that is changing expectations in real time.
On 27 May, Greg Kozakiewicz joins us for a practical talk on design’s next competitive advantage.
The session will look at the “60/40” ratio in AI-driven design work, and what it means for designers, design leaders, and teams trying to stay strategically relevant while everything gets faster.
We’ll explore:
- Why speed is no longer enough
- What the “60/40” ratio means for modern design teams
- How to measure design value beyond taste and output
- How business thinking increase design’s influence
- Where design systems fit in the AI era How to manage teams, expectations and ambiguity right now
This is not a portfolio talk. It’s a practical session for designers who want to understand where the work is heading, how to stay useful and how to turn design into a clearer business advantage.
Speaker
Greg Kozakiewicz
Design Director @Oracle, UX & AI Strategy
Details
📍 BAU, Barcelona
🗓 27 May
⏰ 19:00, doors open at 18:30