Flex your Sprint! - How Google runs Design Sprints!!

Rachel Ilan Simpson, Lead UX Designer at Google gives us a look into how the tech giant uses Design Sprints internally.

It is probably different from how you would imagine.

Rachel will talk about how Sprints, and methods in general, have evolved to add more flexibility to the product design process.

For this meetup "Out West", we are partnering with:

www.move-upstream.org.uk
Upstream is a joint venture between Imperial College and Hammersmith & Fulham Council. They are making the borough a place to thrive and helping to transform White City into an innovation district by supporting innovation, collaboration and business growth. Please do check them out!

If you are not already familiar with Design Sprints it is a time-constrained, 5-stage process that uses design thinking to reduce the risk when bringing a new product, service or a feature to the market. It's being adopted by companies like Apple, Microsoft, Amazon, NASA, Uber etc. It is an incredibly effective way to innovate faster.

This is one not to miss!