Design for Cognitive Bias (with David Dylan Thomas)
Details
Your mind takes shortcuts to get through the day. We call these cognitive biases. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk we’ll identify some particularly nasty biases and the kinds of design and content steps we can take to keep them in check, or even turn them to a user’s advantage.
EVENT TIMELINE:
6:00 - 7:00 pm: Networking
7:00 - 7:45 pm: Presentation
7:45 - 8:00 pm: Q&A
LOCATION CHANGE*
Event moved to WeWork, 1900 Market, to accommodate the growing number of registrants.
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ABOUT THE SPEAKER:
David Dylan Thomas, creator and host of the Cognitive Bias Podcast, has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He serves as Principal, Content Strategy at Think Company, helps organize Content Strategy Philly, and teaches classes for Girl Develop It Philly. He has given standing-room-only presentations at TEDNYC, SXSW Interactive, UX Copenhagen, and the Wharton Web Conference on innovative design and content approaches.
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ABOUT THE SPONSOR:
Think Company is an award-winning experience design firm founded in 2007, employing consultants across three studios with expertise in almost every industry. We pride ourselves on using a research-driven methodology which ensures our design decisions are always based on evidence. We specialize in research, strategy and visioning, content strategy, experience design, digital product design, and software development. We exist to help you create great experiences for your customers and employees. Come think with us! www.thinkcompany.com.
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ABOUT THE VENUE:
WeWork is a community for creators. We transform buildings into beautiful, collaborative workspaces and provide the infrastructure, services, events and technology so our members can focus on doing what they love.
WeWork currently has 111 locations in 29 cities across the world with over 70,000 members. Book a tour at wework.com (http://www.wework.com/) now!
*** Please bring a Photo ID for building access