Designers + Geeks: Find the Future First

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Presented by Roger Mader, Managing Partner of AMPERSAND

How did Jules Verne anticipate so many technological revolutions a century ahead of their arrival? What methods can you use to forecast the future and show up first? In this session of Designers + Geeks, Roger Mader will share the techniques and tools that help you spot trends, plot scenarios and prepare for disparate possible futures.

Roger Mader is Professor of Design Strategy at Manhattan’s School of Visual Design and in the executive program at Rutgers University. He is co-founder and Managing Partner at AMPERSAND, a partnership of professionals dedicated to discovering and driving new sources of growth.

After an early career on the launch teams for the IBM Personal Computer and Accenture’s Change Management practice, Roger co-founded VIA and built a global strategy firm. He met his future partners at VIA, where they first practiced the principles of transformative innovation and purpose-led organization design.

Roger guided growth strategy and new service design for EY, and formulated business designs for former New York City mayor Rudolph Giuliani’s consulting and investment firm. He led global accounts for innovation strategy firm Doblin Group, and led commercial strategy for Fahrenheit 212. His clients have included AC Nielsen, American Airlines, Baxter Healthcare, Boston Scientific, BP, Bridgewater Hedge Funds, Citi, Colgate-Palmolive, Ford Europe, Grant Thornton, Groupe Schneider, The Hartford, Hyatt Hotels, IBM, KPMG, Kraft, Nestlé, Procter & Gamble, Pfizer, SC Johnson, Siemens, Singapore Airlines, and Southern Company.

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