Foolproof design lab

Welcome to the Design Lab Community.

We're a friendly bunch! We are a community of designers that get together to talk shop, share ideas and designs, and get to know one another.

This month we are supported and hosted by the awesome team at Foolproof (https://twitter.com/Foolproof_UX)

🎟Ticket information
Tickets will be available for registration on Eventbrite from Thursday 4th July at 10 am. You can ask Eventbrite to notify you when they go live. You must have an Eventbrite ticket to attend. Get yours here ➡️https://www.eventbrite.com/e/foolproof-design-lab-london-tickets-64527221657

🏆Raffle & Giveaways
Thanks to our sponsors at Sketch we will be giving away two FREE Sketch licenses in a raffle. Show up, collect your lucky number raffle ticket and the winners will be announced at the end.

Do you want to donate or gift something to the community for a raffle? Maybe a conference ticket, maybe some lush stationery, maybe a puppy (only joking, puppies are for life, not just for raffles). Then give us a shout and we'll add it to the raffle.
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🗓Schedule 🗓

6:15- Open for arrivals & drinks
6:55 – Welcome & introduction
7:00- Talk one
7:25 - Q&A
7:30 - Talk two
7:55 - Q&A
8:00 - Open Mic Session*
8:10 - Raffle & close event
8:15 - Networking
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Talk one: The challenge of building products for Gen-Z

Do you remember when you were 10 years old, playing Fortnite on your smartphone? No? Me neither!
Gen-Z (people born after 1996) are not like you and me. They are using screens on the school playground, while you and I were playing with marbles and skipping ropes. Building products for a generation born with technology at their fingertips is both a blessing and a curse. A curse, because it’s tough to understand what’s going on in their heads. A blessing, because you know that “you are not your user” and you can’t use your childhood as a reference point. The only way to understand them? Proper research.

Loren will share the challenges the Flair team has faced when trying to understand and delight a Gen-Z audience, and the solutions they’ve found along the way.

Speaker: Loren Godefroy

Loren in numbers: 10+ years as a Graphic Designer, 8 years as an entrepreneur (Industrial design), 2 years in UX/UI design, 1 year at Flair Football, on a mission to create a visually delightful, user-friendly experience for young football players on the app.

https://www.linkedin.com/in/loren-godefroy/

Talk two: Injecting some lean into legacy led organisations.

Let’s explore a simpler way to tackle meaty design problems. Why “just do it, just test it” is a good strategy for complex legacy problems in organisations...

Speaker: Zoe Guiraudon

Zoe is currently a Senior UX designer at Foolproof and a UX instructor at General Assembly. Her passion for the design process and the education part of UX helps her to inject collaborative and user-centred design thinking into big organisations like ITV, the BBC or Adobe.

https://twitter.com/ZG_UX

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🎤Open Mic Session

Here is where you put your big, brave pants on and jump on stage. This is a safe and open space for you to speak to your fellow designers. Perhaps you’re looking for feedback, partnership or advice on a project you’re working on or simply have a question. Well, this is your moment to shine! You can ask the group and further the conversations in the social after.

✍️Contact designlab@novoda.com if you are interested in speaking, hosting or volunteering.

🐥Follow us on twitter https://twitter.com/DesignLabMeetup

Thanks for listening and see you at the event!