Mobile Marketing for Businesses; How, Why, and What You Can Expect

New Networking Resource

At the end of this event listing read about the new networking tool we're incorporating into Mobile Monday Detroit events to help increase the number of direct connections you can make to help you and your business!

Our Program

http://photos3.meetupstatic.com/photos/event/9/7/3/8/event_60338712.jpegStudy after study indicates that consumers are heavily embracing the use of mobile technology and are interested in being able to utilize their mobile devices to find convenience and improve the productivity of their lives. As more and more demands are made on their time, they are seeking ways to engage with companies in ways that are convenient for them; chief among those methods of engagement is mobile. As a result, an increasing number of companies both large and small are beginning to look at mobile marketing as an option – but still, in a majority of cases, they stop at the ‘look’ and are not yet ready to implement.

So why aren’t a larger number of businesses yet embracing mobile as part of their marketing strategy? Several of the reasons typically given are:

1. they assume it’s cost-prohibitive and that if they don’t have a substantial budget to invest in a mobile effort that they won’t be able to enter the mobile space

2. they don’t know where to start or how to integrate it into their overall marketing strategy

3. they assume it’s extremely complicated and that it requires massive amounts of time and effort

4. they assume mobile is just a passing fad and it will soon lose the interest of consumers

However, all of these assumptions are incorrect; mobile is extremely cost-effective, easy to integrate, very user-friendly - and definitely NOT a passing fad!

Marketers need to understand, for consumers, mobile unlocks the power to interact with, find, or demand the content they want at exactly the time and place they want it. Mobile fills the gap between layers of static, broadcast or stationary media. It fills the gap between the online and offline experience… and between the consumer and the businesses they want to interact with – when they want to interact with them.

Consider the following:

1. There are 302.9 million mobile subscribers in the United States. Stated another way, that’s 96% of the population that can be interacted with directly! CTIA

2. Mobile devices will pass PCs as the access device of choice by 2013. Gartner (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120590)

3. One-third of mobile searches are local in nature. Google (http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind-one-third-of-mobile-searches-5800/)

4. Mobile retail will reach $12 billion by 2014. Juniper Research (http://www.marketingvox.com/mobile-retail-expected-to-top-12b-in-14-046408/)

5. 53% of mobile users would share their location to receive more relevant ads. Mashable (http://mashable.com/2010/05/12/mobile-advertising-study/)

6. Mobile coupon redemption is 10x that of traditional coupons. Borrell Associates (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126351)

Additionally, a recent study by BrandAnywhere indicated that 50% of consumers would give preference to a company based on whether or not they have a mobile site. The percentage was even larger for higher-value products and services.

Therefore, to help SE Michigan agencies, marketers and business owners understand the value of mobile marketing, and to learn how to utilize it effectively, Mobile Monday Detroit presents “ Mobile Marketing for Businesses; How, Why, and What You Can Expect” on October 17th at 5:30 p.m. at Compuware headquarters in Detroit.

Presenters will include:

Samira Lama and Angela Sherman, Mobile Specialists at Google who will speak on the future of mobile and why marketers need to reshape their strategies to reach the always-connected, ‘mobilized’ consumer. Mark Powers, CEO at 118id, a Troy-based marketing performance optimization firm who will describe how cross-channel measurement is transforming mobile data into business action Linda Daichendt, Executive Director of the Mobile Technology Association of Michigan; Co-founder of Mobile Monday Michigan and CEO of Strategic Growth Concepts who will discuss mobile marketing options, trends, and response rates. Those interested may register for this event at http://meetup.com/Mobile-Monday-Detroit ; attendance is FREE, but advance registration is required. Free parking is available in Compuware’s parking deck directly behind the headquarters building and refreshments will be served.

Speaker Bios:

Angela Sherman has been at Google for almost 5 years, and throughout this time has held several roles. She is currently a mobile specialist working with clients in retail, entertainment, media, and Canadian markets. Before Google, Angela worked with a Detroit-based advertising agency in interactive media planning. She is a graduate of the University of Michigan-Dearborn.

Samira Lama is a mobile specialist for Google’s mobile advertising business where she works with clients in the B2B, automotive and local spaces. Prior to joining Google over 4 years ago she worked in the banking industry. Samira holds an MBA from Central Michigan University and a bachelor’s degree from Saginaw Valley State University.

Mark Powers is CEO of 118id, and a serial entrepreneur and visionary thinker. With over 20 years of experience focused on building and delivering high-tech/innovative solutions that deliver measurable and accountable ROIs, he brings a unique approach to solving the needs of global clients by following a proven blueprint to ensure organizational readiness across three areas: data, technology and business culture. He’s a forward-thinker in the areas of advanced measurement and engagement, community engagement social platforms, global website platforms, digital strategy and innovation. Mark has a strong passion for developing leading solutions that enable organizations to be more effective in assessing marketing results across all channels within an organization in real-time, and quickly improving their bottom-line.

Linda Daichendt is the Founder and Executive Director of the Mobile Technology Association of Michigan , a Co-founder of Mobile Monday Michigan , and a Co-host/Co-producer of the international mobile marketing podcast series, ‘The Mobile Marketing Review’. She is also the CEO of Strategic Growth Concepts, and an accomplished marketer and award-winning blogger on the use of new media in growing a business. She is a recognized business expert with 20+ years of corporate, small business and franchising experience. Linda has comprehensive knowledge of the mobile industry, including: cell phone retail and consumer use trends, mobile technology development and growth, mobile technology use in a business environment, mobile marketing and advertising, and relationships with mobile industry leaders and stakeholders internationally.

Our New Networking Tool:

You attend Mobile Monday Michigan events not just for the great speakers, you also attend to meet new people; however, have you ever wondered how many career, business or friendship opportunities you missed because you did not know the right person was seated across the room? Or how many people missed meeting you and discovering your service or knowledge was the solution to their need? Mobile Monday Michigan now is offering a new tool to help solve this connection problem.

Mobile Monday Detroit is happy to announce it is using Ann Arbor- based CrowdJuice's new attendee matchmaking tool. CrowdJuice helps you connect with other attendees at our events.

In order for this to be successful, we are asking everyone attending to signup for CrowdJuice. Complete your CrowdJuice profile and see who you should meet and who should meet you – it takes less than 2 minutes.

1. Complete your 60-second profile (using the “import from LinkedIn” option is fastest).

2. CrowdJuice shows you the attendee directory and suggests people to meet.

3. Click on the "Meet" button next to an attendee profile to send a message without disclosing your email.

4. A growing list of area entrepreneurial CrowdJuice enabled events is also listed.

5. With your CrowdJuice account, simply click “attend” for future events to see who you should meet.

Signup for CrowdJuice Here: http://www.crowdjuice.com/momom/events/153