Lean Prototyping for Mobile App Design & Responsive Web Design

Lean Prototyping for Mobile App Design - Ramli John (@ramlijohn (https://twitter.com/ramlijohn))

Staying “lean” while building a web app is hard enough, but it’s even harder on mobile. The failure rate in mobile is alarmingly high. 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month. This talk will cover a range of successful and unsuccessful case studies in order to help identify the core elements of effective prototyping and apply practical strategies to build them quickly.

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Ramli John is a Lean Startup and Lean UX coach, as well as a blogger at RamliJohn.com (http://ramlijohn.com/) He’s helped startups and enterprise companies in Toronto, Waterloo, New York and San Francisco adopt and apply Lean Startup methodology. He’s spoken and mentored at University of Waterloo’s Velocity program and New York University’s Summer Launchpad program and at last year's Lean Startup conference in San Francisco. Ramli has an upcoming Lean UX Fundamentals full-day workshop in Toronto where DevTO members can get an exclusive 35% off the price with the discount code “devto.” Enroll now for this workshop at http://bit.ly/leanuxto .

Responsive Web Design with Tom Green (@TomGreen (https://twitter.com/TomGreen))

When it comes to Responsive Web Design, writing a ton of code for prototypes makes no sense. Eventually the project will be handed off to the Designers and Developers. Between concept and prototype approval there is still a lot of work to be done... differently. The key difference? In a responsive world, there is an emerging design workflow that takes place in the browser. Not in Photoshop or a code editor.

In this presentation I will review the highlights of this workflow. It that starts with Content Wireframes based on breakpoints, moves through sketches, wireframes, design comps and a prototype. Along the way we will discuss where the client fits in all of this, the rise of a new class of tools- Visual RWD Editors- , the use of Style Tiles and a rather different client approval process. Along the way I will show a few teacher tricks around design and preview.

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Tom Green is also an Adobe Community Professional, a member of Adobe’s Higher Education Leader Program in the Post Secondary area and is a member of the Customer Advisory Boards for Flash Media Server, Fireworks and Edge at the Adobe Corporation.