Improving email deliverability through server protocols and reputation!

When contact form notifications go missing or marketing messages end up in spam folders, the issue is rarely the message content—it is a domain trust and server reputation failure. Default server configurations and shared hosting environments often leave outgoing mail vulnerable to spoofing, aggressive spam filters, and blacklisting.

This technical, action-oriented session covers how email authentication works at the server and DNS level. We will explore how to decouple web hosting from mail delivery, configure core security protocols, and build a trusted sender reputation that ensures your emails reliably reach the inbox.

What We’ll Cover:

• The Core Authentication Protocols: Step-by-step setup for SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC policy rules to verify domain ownership and stop email spoofing.
• Shared Hosting vs. Dedicated SMTP Relays: Why relying on PHP `mail()` on shared web servers harms deliverability, and how to route WordPress traffic through specialized SMTP providers.
• Domain & IP Reputation Management: Evaluating your mail host's reputation, assessing shared IP subnets for spam activity, and monitoring domain health via Google Postmaster Tools.
• Multi-Platform DNS Alignment: Correctly configuring DNS records when sending from multiple third-party tools (e.g., WordPress, Mailchimp, CRM platforms) under a single primary domain.

Who Should Attend? Site owners, developers, and platform managers who struggle with missing transactional notifications, high email bounce rates, or spam folder placement.

Virtual Event Details This is a live technical presentation with a focus on DNS record management and server settings. Having access to your domain's DNS manager (e.g., Cloudflare, cPanel, or registrar) will help you follow along during the session.