Audience First: How CBC's Data Management Platform works

Please click the official DAA Link: http://bit.ly/2Hu8Ao2 to sign up and pay the registration fee.

Following up on the popular DMP (Data Management Platform) session last year, we are going to take it to another level this time.

You can learn from the expert practitioner from Canada’s biggest broadcaster – Canadian Broadcasting Corporation (CBC) on:

• How CBC's Data Management Platform is helping make smarter decisions and products.
• Understand the role of a DMP at a public broadcaster
• How it is different from its typical usage at other publishers and marketers.

Join us for not-to-be-missed presentation(s) and discussion about the DMP, featuring:

• Julio Preuss is the Product Manager for CBC's DMP. He has been working with digital media for over 20 years, 10 of which at Brazil's Globo.com, where he successfully implemented their first two DMPs.