Digital Analytics - How to reduce stupidity in business

I used a video to apply for a job rotation in Mountain View. I got the role, and my three months at Google in California in 2011 are one of the treasured memories of my life - I was there when we started GA Premium. It's this video:

https://www.youtube.com/watch?v=BuMijddR2es

If I applied for a job today, I'd use a completely different one. I make it my personal mission to reduce stupidity wherever I work. And I could not find a better video to say it than Federico Pistono's:

https://www.youtube.com/watch?v=BzzaIezXS8w

So, let's have a nice little chat about how we can use data to do exactly that.