DAWS - 24 October 2018

Dear Digital Enthusiasts,

It's this time of the month again when you can get excited because DAWS is back in only two weeks! This time our speakers will have a close look at consumers' mobile phone usage and its implications for businesses and run you through the concept of retention marketing or CRM and why getting it right is so important for brands.

--------- RSVP closes: 1pm, 24 October ---------

On the day:
• Registration: 6.30-7pm (we reserve the right to not admit late-comers)
• Networking over pizza and beers: 6.30pm
• Talks: from 7.15pm

Speaker 1: Terence Lee, Value Consultant, AppAnnie: "Quantifying our reliance on apps"
How inseparable are we from our mobile phones? How differently should various industries capitalize on this?

Terence is a Consultant with App Annie based in Singapore, working with clients across Asia Pacific on mobile apps and digital strategies. Prior to App Annie, Terence was a Management Consultant with Accenture Digital, based at the Data Science Centre of Excellence in Singapore.

Speaker 2: Kushal Manupati, Head of CRM and Lifecycle Marketing, Shopee: "Lifecycle Marketing - Shifting the spotlight to customer retention"
CRM or Retention marketing seems to be an after thought for most of the brands. This is an attempt to provide a simple guideline to start working on the retention of the customers who have been acquired using costly acquisition tactics.

Kushal is a Lifecycle Marketing expert, driving customer engagement through data driven techniques using marketing technology platforms. Currently he is leading the CRM and Lifecycle marketing team at Shopee. Throughout his career he has worked on transformational projects delivering business impact in the ride sharing, food delivery and healthtech industries across the globe.

Allow enough time for security and registration (ID required). We look forward to seeing you there!

Cheers,

DAWS