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Branded Content in the Social Realm with BuzzFeed & GE

Each month, Content Conversations hosts a speaker or panel discussion around a topic relevant to the future of publishing and content marketing.

On January 23rd, we're excited to host BuzzFeed's Jonathan Perelman and GE's Katrina Craigwell for a look at the continued evolution of branded content, particularly in the context of social media. If the rise of social platforms has compelled more brands to change the way they think about engaging consumers, it's also changed how often they must do it. How does the increasing demand for real time content on these platforms affect the way brands engage consumers? Who can they look to for best practices? Is there a way for branded content to enter the social media realm and remain meaningful to both consumer and brand?

About Our Speakers

Jonathan Perelman is the VP of Agency Strategy and Industry Development at BuzzFeed. At BuzzFeed he will work closely on all aspects of the business, with a particular focus on educating advertising agencies on the BuzzFeed platform and ad products. Prior to BuzzFeed, Jonathan spent six years at Google, most recently as the Global Lead for Industry Relations. He was responsible for brand identity initiatives and relationship management within the advertising and media industries. This also includes aligning Google's business and public policy priorities. Google’s Operating Committee awarded the prestigious OC Award to Jonathan for his work on mergers and acquisitions. Prior to Google, Jonathan worked at Financial Services firm, Unifund, and also was the Deputy Finance Director on Cory Booker’s 2002 Mayoral run in Newark, NJ. The campaign was captured in an Academy Award nominated film, Street Fight, released in 2005. Jonathan is a Sr. Fellow at the Center for the Digital Future, at the USC Annenberg School. In addition, he serves on the board of Advertising Week, Ad:Tech, the International Association of Internet Professionals, along with other industry groups. He’s also an advisor to several start-up. Jonathan is a graduate of the University of Pennsylvania with a BA in political science. He lives in New York City with his wife, Alexandra, and two sons.

Katrina Craigwell leads content for the Digital Marketing team at General Electric (GE). She is responsible for driving content creation and distribution across, and GE’s corporate properties internationally, as well as GE’s social media presences on platforms including Instagram and Tumblr. Prior to her role at GE, she was Associate Director at social media agency Attention, where she worked with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Katrina began her career in public relations at the Independent Film Channel, where she worked on some of the network’s first social media campaigns. She graduated from the University of Toronto with a degree in International Relations.

Shane Snow is a New York City-based technology journalist and web entrepreneur. Originally from Idaho, he studied business at BYU-I and journalism at Columbia University, lived in Hawaii, and built several web companies, including A member of Sandbox Network and the Royal Society Of The Arts, Shane currently writes for WIRED Magazine and Fast Company, and has designed infogaphics for MTV, Gizmodo, and The United Nations. Shane has an unhealthy obsession with pizza and loves science, surprises, and pet ferrets.

Join Our Budding Community

Content Conversations is a community of content marketers and publishers concerned in the future of publishing, the intersection of content and advertising, content marketing and all things content. This monthly meetup is brought to you by Contently and Outbrain, and is a forum for information sharing and networking.

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  • Halley H.

    Awesome time! Looking forward to the next one :)

    January 24, 2013

  • Kurt B.


    January 23, 2013

  • Geert D.

    Network tonight w/ @ericaswallow @sleepchant and many others at the meetup.

    We built an easy browse/search page for/with all attendees:

    Happy networking!

    January 23, 2013

  • A former member
    A former member

    I am attending tonight and just launched a new video series, (Real Answers from Real Guys) Would love to meet other producers, hire a website designer, and get your feedback on the new videos.

    January 23, 2013

  • Bob G.

    Guess I just missed, please let me know if a spot opens

    January 22, 2013

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