The One about Programmatic Advertising

LOCATION UPDATE
We're very fortunate to have good friends as a part of this community! We're pleased to announce that we're meeting at the Harris Admissions building at Queens University on Tuesday. Just look at this place!

If you've been in digital marketing for a while now, you've probably heard about the term Programmatic Advertising. But what is it really?
In this session, we've tapped into the collective knowledge from our communitiy. So we asked MaryAnn Kerubo from Prefect Ads and Brian Hehir from Knorex talk about the details behind Programmatic Ads. When do you use it and what does it do for your business?

Topics they'll cover include:

• What part of the customer lifecycle does a programmatic ad work to best complete your business?
• What are the best practices to run a successful Programmatic Ad for your business?
• How do you plan out the budget and the potential results that you can receive from Programmatic Advertising?