HUMAN-CENTRIC MARKETING THAT WORKS

In a world filled dominated by META, Google, AI, #FakeNews, and an ultra fragmented media landscape thanks to things like YouTube, and all sorts of other on-demand/streaming content, influencers (with or without fish lips) and more possibly amazing, possibly meaningless, data than you can poke a stick at, promoting your product or organisation has never been weirder and wilder. BUT… for all the new stuff, there are still ways to get back to basics, not get sucked into the siren’s song of new technology, and stay focussed on what matters to the people you’re trying to convince to do what you want them to.

Humans are still human in all our ridiculous, unpredictable, illogical decision making glory, so when you have a clear idea of who you’re talking to, and what you want to tell them, many of the other pieces fall into place. I’ve spent decades doing this stuff, through seismic changes in the marketing landscape, only to distill what we do down to a no-nonsense, no dark arts, no bullshit approach to communicating better to get better results. And I’m always happy to have a chat about what I’ve learned along the way and how we do what we do, so if you’ve got questions, I may not have all the answers, but I do have some funny stories and lots of swear words, so please come along. It’ll be fun. Probably. NOTE: My presentations usually come with a language warning.

About the speaker
Sputnik is an internationally awarded Creative Director with more decades experience than they’d like to admit. They’ve worked in Adelaide, Melbourne and Cambodia on projects for brands including Caltex, Tourism Australia, The Simpsons, American Idol, Mercedes-Benz, Unilever (Ponds, Comfort), Melbourne Water, Menz (FruChocs, Violet Crumble) and a bunch of others you’ve probably never heard of. Sputnik is famous for their sometimes brutal, bridge-burning but always insightful industry commentary, for having blazed their own trail through the advertising and marketing landscape, and somehow, despite all that, is a recipient of the Adelaide Advertising and Design Club President’s Award for contribution to the industry. They are an author, has written for various newspapers, magazines and websites, and is also a regular guest on ABC Radio. They're not always right - they famously predicted Facebook wouldn’t take off because MySpace was so good - but they are always thought provoking and at least a little bit entertaining.

When?
Thursday, 17 July 2025
5:45 pm for 6:00 pm start

Where?
Prime Results (Level 2, 49 Gawler Place)

Who?
Everyone is welcome!
*Free entry*

See you there!