Your Google Business Profile (GBP) is one of the highest-leverage ways to get calls, messages, and foot traffic from people already searching for your services. In this hands-on session, you’ll learn exactly how to set up, optimize, and maintain your GBP so it ranks in the local map pack and converts views into real enquiries. Expect live walkthroughs, before/after examples, and a practical checklist you can apply the same day.

## **Who this is for**

Local business owners, marketing managers, agency folks, and freelancers who want more local leads without increasing ad spend.

## **You’ll learn how to**

● **Structure & categories:** Choose the right primary/secondary categories and build a services/products structure that boosts discovery.

● **Content that converts:** Write high-converting business descriptions and posts, and use photos & videos to lift engagement.

● **Reputation & actions:** Earn, respond to, and showcase reviews; enable messaging, Q&A, and booking actions to drive enquiries.

● **Measure & maintain:** Track performance and report wins with GBP Insights, and run a simple weekly maintenance routine that compounds.

## **About Eric**

[Eric Ibekwem](https://www.linkedin.com/in/eric-ibekwem/) is an SEO and Google Ads (PPC) specialist based in South Australia. Through WithEric’sHelp Marketing, he helps local businesses turn Google searches into calls and customers, with a practical focus on Google Business Profile optimization, reviews strategy, and measurable lead generation.

Corey Wolf

Digital Marketing Meetup Adelaide

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How to Optimize Your Google Business Profile for Maximum Results

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How to Optimize Your Google Business Profile for Maximum Results

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