How to Optimize Your Google Business Profile for Maximum Results

Your Google Business Profile (GBP) is one of the highest-leverage ways to get calls, messages, and foot traffic from people already searching for your services. In this hands-on session, you’ll learn exactly how to set up, optimize, and maintain your GBP so it ranks in the local map pack and converts views into real enquiries. Expect live walkthroughs, before/after examples, and a practical checklist you can apply the same day.

## Who this is for

Local business owners, marketing managers, agency folks, and freelancers who want more local leads without increasing ad spend.

## You’ll learn how to

● Structure & categories: Choose the right primary/secondary categories and build a services/products structure that boosts discovery.

● Content that converts: Write high-converting business descriptions and posts, and use photos & videos to lift engagement.

● Reputation & actions: Earn, respond to, and showcase reviews; enable messaging, Q&A, and booking actions to drive enquiries.

● Measure & maintain: Track performance and report wins with GBP Insights, and run a simple weekly maintenance routine that compounds.

## About Eric

Eric Ibekwem is an SEO and Google Ads (PPC) specialist based in South Australia. Through WithEric’sHelp Marketing, he helps local businesses turn Google searches into calls and customers, with a practical focus on Google Business Profile optimization, reviews strategy, and measurable lead generation.