Getting to Grips with GA4 - GlowMetrics 1 Day Training

Get to Grips with GA4 - GlowMetrics 9.30am – 4.30pm

This one-day course introduces how Google Analytics 4 works and will provide attendees with a comprehensive guide to the set up of the GA4 interface and how to build out standard and exploration reports.

Who should attend:
This GA4 training serves as an introduction to using the platform’s set up and reports – it is best suited to those who have 1-2 years’ experience working with Universal Analytics to an intermediate level.

GA4 Training Agenda

9.30am – 12.45pm (with a 15 min break)

• Introducing Google Analytics 4
• GA4 v’s Universal Analytics
• The GA4 (event-based) data model
• Admin property set-up and settings
• Building out custom dimensions within the GA4 interface
• Tagging conversions within the GA4 interface
• Overview of GA4 reporting interface
• How to customise the GA4 interface

LUNCH 12.45-1.30PM

1.30 – 4.30pm (with 15 min break)

• Using standard reports
• UTM and campaign analytics with GA4
• Building exploration reports
• Free-form reports
• Funnel exploration reports
• Path exploration Reports
• Advertising Reports
• Multi-channel funnel
• Attribution
• Building custom audiences in GA4 audiences in GA4

Price
£625 (No VAT) per person payable via Stripe link provided.
Includes training day, refreshments and lunch.

• Training is strictly limited to 15 attendees – early booking is advised
• There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants
• This is an in person training session and will not be available online

Cancellation Policy
Cancellations up to 3 working days before the event will be fully refunded minus a £10 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £250.

Location
Catalyst Inc
The Innovation Centre, Queen’s Road, Queen’s Island, Belfast, BT3 9DT

Dates Available
There are 2 sessions currently available - Tuesday 19th September and Friday 13th October

Time
9.30am – 4.30pm

**For further info please contact emma@digitalcultureni.com**

Book Your Spot Here