User Experience - Why Are We Still Getting It Wrong After Two Decades?

Join us for a night of pizza, networking and this month's talk - User Experience with Gareth Dunlop!

This is the last DM Session of 2023 and it's a little different - we're going to be at Boundary Brewery at Portview!

User Experience - Why Are We Still Getting It Wrong After Two Decades?

"I have asked over 2000 people in 15 countries if they have been on a website or app in the previous six months which has made them feel angry. 85% of people say yes, and if I ask on a Monday morning 100% of people say yes!"

Why?

How can organisations still be designing and building experiences which aren't just ineffective, they are disconnected from their user's needs so badly they make their customers angry.

Good experiences only arise from the right leadership, process and culture. If you start with the interface you've already lost.

Gareth will reflect on a lifetime in user experience and highlight what organisations need to do to enjoy the competitive advantage which comes from exceptional experiences.

About Gareth

Having grown and sold two digital agencies over a twenty-five year career, Gareth writes, speaks and consults on design leadership and its relationship with innovation and customer experience.

He founded Fathom in 2011 as a dedicated user experience and service design agency, selling it to Low&Behold in 2021. Previously he was the MD of Ionology, a leading digital strategy consultancy, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV plc.

Gareth sits on the board of Dot IE, the Irish Domain Registry. He is former Board Member of Irish Internet Association, and Chairman of WeddingsOnline.ie. He writes & lectures extensively on Internet related matters, occupying regular columns in Silicon Republic, SyncNI and Business Eye. Gareth is a judge of the Digital Media Awards and former judge of the Spider Awards, the DANI Awards and the IIA Net Visionary Awards.

Date: Thursday 30th November 6-8pm
Location: Boundary Brewery, Newtownards Road
Theme: User Experience

Parking: There is limited parking space at Portview, free parking is available on the main road (& surrounding areas) and at Connswater Shopping Centre. Glider, Bus and Train Stops are nearby.